Useful context before the first conversation.
A practical starting point for sync, licensing, publishing, creator submissions and music briefs.
01What actually is sync licensing?
Basically, it's paying for the right to use a song in something you're making, a video, a show, an ad, whatever. Once you've got that permission, you're in the clear to use it.
02What’s the difference between a master and a publishing right?
The master is the actual recording, the version you hear, vocals and all. The publishing right covers the song itself, the lyrics and melody underneath it. Most of the time, you need to clear both before you’re good to go.
03What’s a “needle drop”?
It’s just industry shorthand for using an already existing song instead of writing something original for the project. Think of it like dropping the needle on a record and pressing play.
04Can’t I just use a song I found online?
You can find it easily, sure, but someone still owns it. Use it without clearing it and you’re risking a takedown, a muted track or a much bigger bill later.
05What actually happens if I skip the license?
Best case, your video gets muted or pulled. Worst case, you’re getting a legal notice asking for way more money than a license would’ve cost in the first place.
06Exclusive vs. non exclusive, what’s the real difference?
Exclusive means that track is locked to your project for your term. Nobody else can license it while you’re using it. Non exclusive means other people can grab the same song too. Exclusive costs more, for obvious reasons.
07Does a license last forever?
Depends what you negotiate. Some run in perpetuity, forever, basically. Others are locked to a set number of years or a single campaign. We’ll match the term to what you actually need, not more.
08Can I use a cover instead of the original track?
Sometimes, yeah, but a cover still needs sign off from whoever holds the publishing rights, even though it’s a new recording. We can help sort out what’s actually cleared to use.
09So how much does a license run?
Honestly, it depends, the song, how you’re using it, where it’s going. A local spot and a national campaign are two totally different price tags. Give us the project and the budget, and we’ll figure out what works.
10Any breaks for indie filmmakers or students?
Often, yeah. Festival runs, student films, passion projects, those can usually qualify for a lower rate. Just tell us what you’re working on and we’ll see what we can do.
11What should I put in a music brief?
Give us the scene, the story, the timing, who’s going to see it, the mood you’re after, any reference tracks, your deadline, where it’s running and roughly what you’ve got to spend. If some of that’s still up in the air, just say so. We’ll work with what you’ve got.
12I don’t have a track in mind yet, can you still help?
100%! A brief can start with a feeling, a pace, what the scene’s trying to say, even just the practical stuff like where it’s airing. You don’t need a specific song picked out to get us started.
13Do you work with music supervisors and agencies?
Yep, that’s who we’re built for, supervisors, editors, producers, broadcasters, streamers, agencies and studios. If you’re placing music for a living, we’re set up to work with you.
14Can I search the Extreme Music catalogue myself?
Absolutely! Browse it online whenever you want. Then just loop us in once you need Canadian support or a fast turnaround on a brief.
15Does Noise NationX have its own catalogue, or just Extreme Music?
Both, actually. Alongside our exclusive Canadian deal with Extreme Music, Noise NationX has a growing catalogue, a curated mix of Canadian and international artists, writers and composers.
16What’s a Canadian sub publisher, anyway?
It means we represent and manage the publishing side of a catalogue here in Canada. So you get someone local who actually knows the market, handling the rights side of things for you.
Have a project in motion?
Tell us what the scene needs to do.
Share the story, timing, territory and feeling. We’ll start with the brief and help make the path to music clearer.
Submit a brief